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Product Marketing
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We are fractional Product Marketing experts ready to help your B2B startup.
Trusted by people at:
We see your problems đź”®
Is this you?
You are an
early-tech
B2B startup
You haven’t nailed
your Product’s Positioning
Your customers
don’t understand
your product
You are not sure
what segment you
should focus on.
You don’t know
how to market new
products & features
You don’t
have a clear
GTM Strategy
Our services
We have a One Upper
solution for that
We can help you with your Product Marketing needs:
Customer Research
We will dig deep to find who is your ideal customer profile. Doing 5-10 interviews to your best prospects, talking to your sales team, support team, and anybody close to the product.
Value props
& Features Highlighting
We will tell you what features to highligh for your ideal customer so that your product stands out compared to other alternatives.
Competitors Research
The competitors landscape will provide us with what's the alternative value your prospects could access to, so we know how to highlight yours.
Copywriting & Messaging
We will write copy and messaging that helps you attract your ICP and filter out the prospects you don't provide enough value.
Positioning
After understanding the competitors landscape and your best customers we will suggest how to position and communicate your product.
Homepage Structure & Wireframes
We will focus on building a homepage structure wireframe that helps your ICP clearly understand what your product does.
Feature Releases and Product Launches
Startups are continually updating their products and building new ones. We can help you ideate, plan, and orchestrate your next product & features launches. Focusing on structure, conciseness, and conversions. We will keep your service blue print updated so you can keep track of features for your next launches.
‍
Product Pricing's Page
The pricing's page is the most important page after the homepage.
We can improve it using the same insights we gather from building the homepage.
Packaging for new products & features.
We can help you evaluate and improve your product packaging to provide more value to your different product tiers.
Our Process
Upplift your Product Marketing
Our Process varies depending on your Product and startup stage, but this is the usual Roadmap:
Deep Learning
We'll immerse ourselves in your product, diving deep into your current positioning, messaging, and customers to understand where you are.
Strategy
Together, we'll craft a clear Product Marketing strategy to guide our efforts and align us.
Roadmap
Using insights from our deep-dive and strategy work, we'll build a plan with concrete goals.
Execution
Each month, we'll focus on strengthening a key area of your product marketing based on priority. The quicker we implement, the more progress we make.
Clarity
We will work together and ultimately you will decide what’s the best approach for your Product Marketing
Customer Testimonials
See what our past clients say about us
"In launching Creditas in Mexico, Nicolas Barreto excelled, merging innovation with a deep customer focus into our strategy. He streamlined our approach, making complex offerings simple and engaging. Nico is your go-to Product Marketing expert for transformative product positioning with a customer-centric edge."
SofĂa González
General Manager, Chubb Services LATAM
"I’ve hired several 'marketing agencies' and they’ve all been nothing but a money suck. One Upper are the most efficient team I've worked with. They helped me with my product's Packaging, emphasizing the messaging so customers could understand our product faster. They also helped creating a GTM strategy for our new product breanascookies.com"
Breana Bauman
CEO & Co-founder, Breana's Toast
‍
Your Product Marketing Team
Who are we?
We have extensive experience founding startups and leading teams at various stages, from pre-product-market fit to post-PMF and scale-ups.
Nicolás Barreto
Product Manager
Growth Product Manager and Business Developer with over 8 years of experience helping startups achieve product-market fit and scale operations.
Elena Vargas
Product Marketing
I have 9+ years of experience working in Product Marketing & Growth at startups, and launching my own startups.
Pricing Simplified
Ready to Uppgrade
your Product Marketing?
Improve your Product Marketing in a fast and affordable way
Simple Monthly Payments
No long-term commitments. You can cancel and pause anytime.
Low Risk Guarantee
Forget the costs associated with hiring. We have a 14-day money-back guarantee, no questions asked.
Instant Hiring & Fast Onboarding
Most studios and agencies take +4 weeks of onboarding. We usually start doing customer research in 1-2 weeks.
Direct access via Email & Slack
You can contact us directly by Email and Slack on business hours.
Weekly Strategy Calls (Optional)
We work asyncronously and will provide deliverables the same way, but we can meet weekly to give you assurance on our work.
Starting at:
$2,950/mo
Working 40h/mo in your startup
We can work on:
ICP (Ideal Customer Profile) Research
Competitor Research
Copywriting & Messaging
Value Props
& Features Highlighting
& Features Highlighting
Positioning
Product Pricing's Page
Homepage Structure & Wireframes
Feature Releases and  Product Launches Planning
Pricing & Packaging for new products & features.
Direct Access to the team in business hours.
FAQs
What is a Fractional Product Marketing Team?
We are a two-person Product Marketing team that will work on any of the services mentioned above for 20 hours a week for your startup.
Why would I hire you instead of hiring a
full-time Product Marketing Manager?
full-time Product Marketing Manager?
Hiring a full-time Product Marketing Manager can be expensive, with average salaries going for $140k (according to salary.com) plus benefits. And of course, the time and money you have to spend searching for it.
How fast can you work deliverables?
Most of our work is attached to the available bandwidth and resources of your startup. Like letting us reach your customers, have your designers work in the revamp of you website, etc.
You can expect 4-5 deliverables a month. That could mean working Customer research, Competitors Research, Value props and features highlighting, Copywriting & messaging Positioning, and Wireframes & Structure
How can we guarantee this will succeed?
We have 15 days guarantee no questions asked. That is the usual time our customers see the value of our work.
Can you work with B2C companies?
Yes, we have worked with B2C companies before, but they need to be considered purchases, which means the purchase has stakes and involves other parts. Opposite to what water, gum, and convenience products offer.
Can you take vesting shares?
Yes, but It depends on our capacity and how good we think the product is.
How does the payment work?
We work with payment upfront, we found this is the most convenient for our work and the service we provide.
How fast can you start?
As soon as you pay your first month and sign our contract, we will start the next working day.
How many startups are you working with at the same time?
We have a 4 companies capacity that we take on a first come, first serve basis.
Do you design the homepage and pricing page?
We create low-fidelity wireframes to focus on website messaging and copywriting. Our clients usually have their own designer inhouse to implement our wireframes, if thats not your case we can refer you to one of our product designers.